1. Introduction

Persian Biz ("we," "our," or "us"), a business name registered in NSW Australia by Xapital Pty Limited (ABN 34 627 856 946), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile applications, and services (collectively, the "Service").

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Service.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide, including:

• Account Information: Name, email address, phone number, and password
• Profile Information: Profile photos, bio, preferences, and user-generated content
• Business Information: Business name, address, contact details, and descriptions
• Communication Data: Messages, reviews, ratings, and feedback
• Support Data: Information provided when contacting customer support

2.2 Location Information

With your consent, we collect location data to provide location-based services:

• Precise Location: GPS coordinates when you enable location services
• Approximate Location: IP address-based location estimation
• Location History: Previous search locations and visited businesses
• Location Preferences: Saved locations and search areas

2.3 Usage Information

We automatically collect information about your use of our Service:

• Device Information: IP address, browser type, operating system, and device identifiers
• Usage Data: Pages visited, features used, time spent, and interaction patterns
• Search Data: Search queries, filters applied, and results viewed
• Performance Data: Error logs, crash reports, and diagnostic information

2.4 Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and settings
• Analyse website traffic and user behaviour
• Provide personalized content and recommendations
• Improve our services and user experience
• Deliver targeted advertising (with consent)

3. How We Use Your Information

We use the collected information for the following purposes:

3.1 Service Provision

• Provide and maintain our business directory services
• Process business listings and user registrations
• Enable location-based search and recommendations
• Facilitate user reviews and ratings
• Generate AI-powered content and descriptions

3.2 Communication

• Send account-related notifications and updates
• Respond to customer support inquiries
• Provide important service announcements
• Send marketing communications (with consent)

3.3 Improvement and Analytics

• Analyse usage patterns to improve our services
• Conduct research and development
• Monitor and analyse trends and usage
• Enhance user experience and platform functionality

3.4 Legal and Security

• Comply with legal obligations and regulatory requirements
• Protect against fraud, abuse, and security threats
• Enforce our Terms of Service and policies
• Resolve disputes and investigate complaints

4. AI-Generated Content and Data Processing

Our platform uses artificial intelligence to enhance user experience and generate content:

• Content Generation: AI may create business descriptions, summaries, and translations
• Data Enhancement: We may use publicly available information to improve business listings
• Personalisation: AI algorithms analyse your preferences to provide personalised recommendations
• Quality Control: Automated systems help moderate content and detect spam

Important: AI-generated content is clearly marked and should be verified independently. We do not guarantee the accuracy of AI-generated information.

5. Information Sharing and Disclosure

5.1 Public Information

The following information may be publicly visible:

• Business listings and contact information
• User reviews, ratings, and photos
• Public profile information (if enabled)
• Community contributions and discussions

5.2 Third-Party Sharing

We may share information with:

• Service Providers: Third-party vendors who help operate our platform
• Business Partners: Partners who provide complementary services
• Analytics Providers: Companies that help us understand usage patterns
• Marketing Partners: With your consent, for promotional purposes

5.3 Legal Disclosure

We may disclose information when required by law or to:

• Comply with legal processes and court orders
• Protect our rights, property, and safety
• Investigate fraud or security issues
• Enforce our Terms of Service

6. Location Data Specific Protections

We implement special protections for location data:

• Consent Required: Precise location data is only collected with your explicit consent
• Purpose Limitation: Location data is used only for the purposes you agreed to
• Opt-Out Available: You can disable location sharing at any time through device settings
• Data Minimization: We collect only the location data necessary for our services
• Retention Limits: Location data is retained only as long as necessary
• Aggregation: Individual location data may be aggregated and anonymized for analytics

7. Data Security

We implement appropriate technical and organizational measures to protect your information:

• Encryption: Data is encrypted in transit and at rest
• Access Controls: Limited access to personal information on a need-to-know basis
• Regular Audits: Security practices are regularly reviewed and updated
• Incident Response: Procedures in place to respond to security breaches
• Employee Training: Staff are trained on privacy and security best practices

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.

8. Data Retention

We retain your information for different periods depending on the type:

• Account Data: Until you delete your account, plus up to 90 days for account recovery
• Business Listings: Indefinitely, unless removal is requested by business owners
• Reviews and Ratings: Indefinitely, to maintain platform integrity
• Location Data: 12 months, unless you opt out earlier
• Usage Analytics: 24 months in aggregated, anonymized form
• Legal Compliance: As required by applicable laws and regulations

9. Your Privacy Rights

Depending on your location, you may have the following rights:

9.1 Access and Portability

• Request access to your personal information
• Obtain a copy of your data in a portable format
• Request information about how your data is processed

9.2 Correction and Deletion

• Correct inaccurate or incomplete information
• Request deletion of your personal information
• Object to processing of your information

9.3 Consent and Restrictions

• Withdraw consent for data processing
• Restrict processing of your information
• Opt out of marketing communications
• Disable location tracking

To exercise these rights, please contact us using the information provided in Section 12.

10. Children's Privacy

Our Service is not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

11. International Data Transfers

Your information may be transferred to and processed in countries other than Australia. When we transfer your information internationally, we ensure appropriate safeguards are in place, including:

• Adequacy decisions by relevant authorities
• Standard contractual clauses
• Binding corporate rules
• Certification schemes and codes of conduct

12. Contact Information

If you have questions about this Privacy Policy or our data practices, please contact us:

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending an email notification (if you have an account)
• Displaying a prominent notice on our platform
• Updating the "Last Updated" date at the top of this policy

Your continued use of our Service after any modifications indicates your acceptance of the updated Privacy Policy.